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BBC Earth is the global factual entertainment brand of BBC Worldwide. BBC Worldwide operates around 39 BBC Earth channels across the world. “Indian market is a very important one for us. This is a great opportunity for us. Our research shows that Indian audiences love BBC Earth brand and our factual content. The expertise in story-telling is loved by people in this market,” said Paul Dempsey, president, global markets at BBC Worldwide.
Sony BBC Earth is an Indian pay television channel owned by BBC Studios and Sony Pictures Networks. The channel broadcasts BBC programming in English, Hindi, Tamil and Telugu through its four audio tracks available. The BBC entered into a joint venture with Multi Screen Media to launch the channel in India, which was finally launched on 6 March 2017, following regulatory approval of the joint venture.
Kareena Kapoor was appointed the brand ambassador for this channel.
