RTB On MEASAT 3A 91.5°E New Biss Key 2023
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.[1] Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks, allowing them to create and launch advertising campaigns, prioritize networks, and allocate percentages of unsold inventory, known as backfill
Last Update On 03-12-2022
MEASAT 3A 91.5°E
RTB
3652 H 9298
SID :0001
MPEG4 HD
New Biss Key: 9D 3C 6E 47 79 15 30 BE
Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions. RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model.
Research suggests that RTB digital advertising spend will reach $23.5 billion in the United States in 2018 compared to $6.3 billion spent in 2014
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